21st Century Network Marketing – Brand Yourself Online

If you are reading this article, you have arrived at your 21st Century Solution for Network Marketing. This article is Part 1 of a 8 part series of articles and videos designed to dramatically revolutionize your business.

The New Era of Network Marketing

Today, in the age of mass information people are constantly getting pitched to new businesses and opportunities. So much, in fact that people have set up systems to protect themselves (e.g. pop-up blockers, spyware, adware, antivirus). In the 21st Century there has never been access to more information; however, there has never been so much more to be careful for. So you might ask, HOW does one overcome this big hurdle in finding prospects for your business online? The answer is simple: “Branding Yourself.”

Why is the “old way” is Dead (or Dying)

Before we talk about branding it is important to understand 98% of people starting off in Network Marketing start off by creating huge lists of friends and family to join their business. There are two major reasons why this method is doomed for failure:

  • 1) Calling friends and family to join your business opportunity is NOT marketing
  • 2) When you run out of friends and family…you are OUT OF BUSINESS.
  • Most people get involved in Network Marketing in order to bring financial prosperity to their family. Friends and family are NOT looking for a new business opportunity, and they do not have the same DRIVE that most entrepreneurs have-so it is doomed to fail eventually. As a matter of fact, most companies fail to educate their distributors (or marketing executives) that after 1 year, only 15% of those that join are still in the business.

    So, let us say you do decide to gamble, using friends and family to build your business. When you run out of friends and family, you are essentially out of business. Until you go out, hunting like a wolf, looking for new prospects. People are tired of being SOLD, so you are going to be wasting literally 95% of your efforts. It is demoralizing and it wastes money.

    The Solution: Become the HUNTED, not the HUNTER!

    21st Century Concept- You, Inc.(Branding Yourself)

    You must understand that just because you are in a Network Marketing Company does NOT mean you are a business owner. Consider these 3 facts:

  • 1) You do not own the Products- The Company does.
  • 2) You do not own the Company- Clearly.
  • 3) You do not own your Downline- The Company can get rid of you at ANY TIME, and your hard work is left with the Company.
  • The SOLUTION is to brand yourself. So that if your company “goes under” (as many have, and will) you will still have your list of prospects and can take them with you no matter what company you join. To accomplish this, you will have to take this concept to heart: People Join People-NOT Business Opportunities. People are social creatures and these two business attraction concepts will catapult you to the top of the industry:

  • 1) You MUST have value to offer your target market (without giving them a sales pitch)
  • 2) You MUST have a system they can literally plug into that duplicates the following: Marketing, Advertising, and Training.
  • Your Branding Central Hub- www.”You”.com

    The BEST way to brand yourself in a way that makes you shine on Google (and respected by prospects) is building your OWN blog. NOT a free blog such as blogger, but “You.com.” Google LOVES blogs because they provide content on niche-specific topics that better serves its users.

    How to get you OWN blog:

  • 1) Purchase a Domain. (Usually around $10 per yer)
  • 2) Get a Host (Be sure it has “WordPress” support[most do]).
  • 3) Set it up and Learn How to Customize it.
  • What to Blog About

    Create VALUABLE content that your people need, and NOT what you want them to. Think: People who are shopping for shovels are ACTUALLY trying to dig a hole. Give and you shall receive. We will discuss this in greater detail in my 21st Century Marketing Bootcamp DAY #2- Lead Generate (1/2).

    TAKE ACTION NOW, my friend.

    Your Future Begins Now