21st Century Network Marketing – Brand Yourself Online

If you are reading this article, you have arrived at your 21st Century Solution for Network Marketing. This article is Part 1 of a 8 part series of articles and videos designed to dramatically revolutionize your business.

The New Era of Network Marketing

Today, in the age of mass information people are constantly getting pitched to new businesses and opportunities. So much, in fact that people have set up systems to protect themselves (e.g. pop-up blockers, spyware, adware, antivirus). In the 21st Century there has never been access to more information; however, there has never been so much more to be careful for. So you might ask, HOW does one overcome this big hurdle in finding prospects for your business online? The answer is simple: “Branding Yourself.”

Why is the “old way” is Dead (or Dying)

Before we talk about branding it is important to understand 98% of people starting off in Network Marketing start off by creating huge lists of friends and family to join their business. There are two major reasons why this method is doomed for failure:

  • 1) Calling friends and family to join your business opportunity is NOT marketing
  • 2) When you run out of friends and family…you are OUT OF BUSINESS.
  • Most people get involved in Network Marketing in order to bring financial prosperity to their family. Friends and family are NOT looking for a new business opportunity, and they do not have the same DRIVE that most entrepreneurs have-so it is doomed to fail eventually. As a matter of fact, most companies fail to educate their distributors (or marketing executives) that after 1 year, only 15% of those that join are still in the business.

    So, let us say you do decide to gamble, using friends and family to build your business. When you run out of friends and family, you are essentially out of business. Until you go out, hunting like a wolf, looking for new prospects. People are tired of being SOLD, so you are going to be wasting literally 95% of your efforts. It is demoralizing and it wastes money.

    The Solution: Become the HUNTED, not the HUNTER!

    21st Century Concept- You, Inc.(Branding Yourself)

    You must understand that just because you are in a Network Marketing Company does NOT mean you are a business owner. Consider these 3 facts:

  • 1) You do not own the Products- The Company does.
  • 2) You do not own the Company- Clearly.
  • 3) You do not own your Downline- The Company can get rid of you at ANY TIME, and your hard work is left with the Company.
  • The SOLUTION is to brand yourself. So that if your company “goes under” (as many have, and will) you will still have your list of prospects and can take them with you no matter what company you join. To accomplish this, you will have to take this concept to heart: People Join People-NOT Business Opportunities. People are social creatures and these two business attraction concepts will catapult you to the top of the industry:

  • 1) You MUST have value to offer your target market (without giving them a sales pitch)
  • 2) You MUST have a system they can literally plug into that duplicates the following: Marketing, Advertising, and Training.
  • Your Branding Central Hub- www.”You”.com

    The BEST way to brand yourself in a way that makes you shine on Google (and respected by prospects) is building your OWN blog. NOT a free blog such as blogger, but “You.com.” Google LOVES blogs because they provide content on niche-specific topics that better serves its users.

    How to get you OWN blog:

  • 1) Purchase a Domain. (Usually around $10 per yer)
  • 2) Get a Host (Be sure it has “WordPress” support[most do]).
  • 3) Set it up and Learn How to Customize it.
  • What to Blog About

    Create VALUABLE content that your people need, and NOT what you want them to. Think: People who are shopping for shovels are ACTUALLY trying to dig a hole. Give and you shall receive. We will discuss this in greater detail in my 21st Century Marketing Bootcamp DAY #2- Lead Generate (1/2).

    TAKE ACTION NOW, my friend.

    Your Future Begins Now

    Market Branding Advertising With TV – Cheap Brand Marketing, Self-Promotion, Brand Management

    Do you ever advertise?

    Do you run a newspaper classified ad? Hammer bandit signs to telephone poles? Slap a magnetic sign to your car door? Print business cards?

    Becoming “known” when you’re “unknown” is a formidable challenge.

    Every business and profession knows it’s essential to survive and succeed.

    And the whatever business or profession is “best-known” makes the most income! That’s Marketing 101. That’s Advertising 101. That’s the mantra of the Harvard MBA.

    But how can you most-efficiently move from Unknown to Unforgettable?

    How can you best evolve from Nobody to Somebody?

    The obvious answer is TV!

    Exposure on local or national TV brands everyone from criminal to celebrity, and everything from coffee to cars.

    “Coke” is so branded over such length of time that you can catch just a glimpse of that curved bottle even without the logo turned toward you…and you instinctively know it’s “Coke!”

    And does that branding pay off financially?

    It doesn’t take the MBA graduate to know!

    Suppose you could become so branded that everyone in town (or even across the nation) knew you and what you did?

    Well, the fastest way to do it is with TV advertising and marketing.

    But who can afford it?

    Before the Internet, TV branding was stand-alone marketing. And very expensive.

    But an inexpensive Internet web site online combined with cheap :15 second TV promotion offline suddenly levels the playing field for even the smallest business, profession and entrepreneur who understands the “how!”

    The media is already using the concept.

    Newspapers use it with their online web sites. “America’s Most Wanted” TV show describes the details online. Even local TV news carries the expanded story on their web site.

    Why don’t you use this same “cheap” technique?

    This personal branding methodology using the power of television is so “cheap” that it can cost less than a newspaper classified ad!

    TV branding can “sear your image indelibly in the public eye” using prime-time network affiliates, regional cable stations, and FCC-mandated “leased access” stations.

    Right now, you can use TV branding in the huge metropolis of L.A. for nightly 30 minute infomercials at the cost of only $1500 per month! That’s “cheap!”

    Auto Body Shop Marketing – Branding

    This is the first article in a five-part series that details exactly what you need to market your auto body shop and make it a success.

    The auto body shop business can be tough to start and run if you don’t have a well-oiled marketing strategy. In this series of articles you will find the tools you need to fine-tune a winning auto body shop business.

    Importance of a branded image

    Branding your auto body shop is the first step to long-term growth. Some auto body shops make the mistake of skipping this step, and might do quite well until a market-savvy competitor comes along and takes a bigger piece of the pie. Crafting a thoughtful and creative brand identity that influences your customers can be a difficult task, but the effort is well worth it. A memorable brand that evokes just the right emotion will almost always win over a nameless, brandless competitor. Brands build trust.

    If your auto body shop is not branded, then you’re just another mechanic. There’s nothing to differentiate your company from the competition. You have no competitive edge. But if you can come up with a compelling brand that demonstrates who you are and what you can do for your customers, you can elicit emotion, spur recognition and fuel sales.

    How to identify your branded image

    Take the time to fully explore your options so you can craft an image that speaks directly to your customers. Apply conceptual thinking with modern motivators to craft a branded image that can easily double or triple sales – and even more – throughout time. The following five steps will help you identify your brand:

    1. Define your niche – What is your niche in the auto body shop industry? Do you perform collision repair work or do you custom-build hot rod bodies? Do you cater to personal projects or commercial businesses, or do you work exclusively for the upper class or racing professionals? Your niche market and your brand are two different things: your niche is who you cater to; your brand represents the psychologically based ideals that make you appealing to that market. Ask yourself how you differ from the competition and focus on those elements to help you define your niche.
    2. Describe your benefits – What you do is one thing; how it benefits your customers is another. Make a list of your features and benefits so you can identify why your customers should choose your auto body shop instead of another. Be creative, and ask others for help here – sometimes there are benefits to doing business with you that you have yet to recognize. Your current customers can be an excellent source of information here.
    3. Know your customers – List your top customers and identify shared traits so you can create a “perfect customer” profile. Why do your customers buy from you? What are the key services you perform for them? Once you’ve identified your primary customers, consider your secondary customers. Perhaps you specialize in classic cars, but also take on collision repair jobs in between “perfect” customers. Sometimes, your “secondary” customers make up the bulk of your income. If you understand who your customers are, you can begin to establish mutually beneficial business relationships.
    4. State your mission – Where does your company stand today, and where do you want it to be in two years? Five years? Ten years? Your mission should encompass who you are and where you’re going.
    5. Sum it all up – Your brand is an expression of all of these things. Jot them down and brainstorm potential taglines that represent your company’s core identity. Pick the most memorable.

    Branding through design

    As an auto body shop owner, you’re familiar with design. Your artwork cruises the streets every day, seen by hundreds, thousands and potentially millions. Your task is to convert the intricacies of your auto body work into a singular branded image that expresses what you do, how you do it and who you do it for.

    Your company colors, logo, corporate identity package, website, ads and other collateral are all a reflection of your brand; so familiar, cohesive design must be applied to all mediums. In time, anyone should be able to see your logo and instantly know who you are and what you stand for. Once you achieve that, you’ve developed a remarkable auto body shop brand.